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Wii Fit Is Approved By Department of Health
Wii Fit with Balance Board
At the weekend we saw Dame Kelly Holmes (National School Sports Champion) testing a new Wii Fitness game on the Gadget Show. Now the UK Department of Health has approved the Nintendo Wii Fit Plus as a recommended health and fitness tool, and the Wii Fit Plus can now carry display logos from the Change4Life campaign.
Wii Fit Plus is an update of the previous release, Wii Fit, which provides a series of interactive fitness activities. Essentially it is like having a virtual personal trainer in your living room that will take you through a whole range of difference exercise disciplines, such as yoga, aerobic exercises, hula-hooping and circuit training.
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The Department of Health will allow the Change4Life brand to be used by Nintendo online, in TV advertising and in stores.
“Active video games, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving more. The biggest barriers to increased activity are lack of time, cost, and embarrassment so being able to exercise at home can, for some people, help them overcome this.” The Department of Health.
Nintendo is the latest in a series of brands that have won the approval of the DOH. Before Nintendo Cadbury and Pepsi both agreed to promote the Change4Life campaign.
This is a major U-turn since the government suggested earlier in the year that children who play computer games are more likely to die early. In the advert, which was another Change4Life promotion, a boy was seen playing computer games with the slogan ‘Risk an early death, just do nothing’.
Weight Concern, a UK based charity that helps people to lose weight, made the following statement:
“Little bits of activity like this throughout the day can easily add up to the 60 active minutes kids need. We have to be realistic, people will continue to use games consoles, but by teaming up the Wii with Change4Life the message is clear, that a healthy lifestyle involves increased activity as well as dietary control. We know that games consoles, which encourage activity can help children and adults to be more active. The biggest barriers to increased activity are lack of time, cost, and embarrassment so being able to exercise at home can, for some people, help them overcome this. At long last we’re getting smart in the ways we deal with the obesity epidemic.” Dr Ian Campbell, Weight Concern
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