Fat burning beads are banned

There has been a victory for the advocates of a rational approach to health and fitness this week, as a company that had been marketing fitness beads has been forced to stop marketing its snake oil in the UK.

The company claimed that wearing fat burning beads caused automatic weight loss. The company was preying on people who were overweight and willing to try anything other than strict diet and exercise to trim the fat down. In one advert the company claimed that Accu-Slim Beads worked “faster than total starvation”.

The beads are placed behind the ears, and this is supposed to magically melt fat. The company behind the fat burning beads is Global DM Licensing, based in Hong Kong. They have promised to stop mailing their product to UK addresses. Whether or not the Office of Fair Trading can prevent them from operating under a different name is not clear.

The company used the principals of Chinese medicine and acupuncture to help market its magic beads. They claimed that the beads manipulated acupuncture points behind the ear, which induced fat burning without diets, exercise or effort, and that customers could lose 30 pounds (15kg) of fat in one month, just by wearing the beads.

Alternative medicine does have some useful tools and remedies, which can help relieve stress and tension as well as treat some minor conditions, but there are no remedies for being overweight, other than changing diet and exercising.

Mike Haley from the Office of Fair Trading reports that “Every year thousands of people fall victim to misleading claims about products that promise weight loss without exercise or dieting”.

When it comes to fitness and weight loss, the best advice and help on the Internet is almost always free. The will to succeed and the knowledge of how to do it, are all that is required. Gimmicks, fads and magic marbles will not get our nation fit again – sweat and tears will though.

Please note: The company is now selling its beads under the name accutrim.

Learn more on OFT: OFT stops misleading claims regarding ‘fat burning beads’ (15 July 2008)

OFT (The Office of Fair Trading) is a government body in the UK which protects consumers and regulates business advertising.

166 Comments on “Fat burning beads are banned

  1. MotleyHealth says:

    Do they really allow members of the armed forces to operate on a 500 calorie a day diet? Sounds very dangerous Jason.

  2. YES,YES,YES,it DOES works!!!!! My 2 sister in laws and our family friend lost 20-25 lbs in 4 weeks. HOW DO I KNOW IT WORKS?? I’m on my second week and I’m down 12 lbs, THANK YOU VERY MUCH! A very strict diet has to be maintained to reach your goal. I have never heard anything about them being magical, not having to diet or workout. The beads are for accu pressure so that when you are having hunger cravings you rotate the beads and it helps slow your metabolism. I’m curious as to what research was done to publish this article? Your ACCU-sations are false and you should not discredit something that can help lots of people. THIS DIET WORKS, GET YOUR FACTS STRAIGHT!!!

    BRANDY- California

  3. MotleyHealth says:

    Brandy, how would slowing your metabolism aid weight loss? You also say “A very strict diet has to be maintained” – this is not what the adverts originally said, the original advertising campaigns stated that all you had to do is wear the beads. As for where does the information come from, that reference has been added to the article.

  4. The product is not worth using it. It is even more harder to find a contact at the management level: a hint that it is a scam. The company also sell many other products under the same umbrella. Don’t waste your money and time.

  5. I am a reflexologist and practice acupressure. Its not that the beads don’t work…placement is very important and really until you know exactly where to place them it is important to seek out someone that is a professional to place them for you at first. I have used ear seeds, ionic beads and magnets on clients for a number of years and it has always helped in many situations.

  6. MotleyHealth says:

    Hi Jade. When using the beads do you also encourage the client to adopt any other lifestyle changes? Is there any scientific evidence that you are aware of which has found acupressure and reflexology to provide anything more than a powerful placebo effect?

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