The National Football League has announced that it plans to cut ticket prices by 10% due to the “the economic challenges facing fans.”
Commissioner Roger Goodell sent out new pricing guidelines to teams in play-off contention. The clubs use the guidelines to set prices for tickets to the play-offs, which begin Jan. 3 2009. The NFL won’t know the league-wide average post season ticket price until play-off locations are decided. Last season’s average was $121.
“This is an important and stark reminder that all of those in the industry are being impacted by the current economic conditions. The NFL, despite its strength, realizes that its fans are vulnerable.” David Carter, Sports Business Institute, University of Southern California.
The NFL is slashing the price of 1,000 Super Bowl tickets by THREE HUNDRED DOLLARS, from $800 to $500. This is the first time the NFL has cut the price of these tickets. It said in October that some tickets to the Super Bowl were expected to reach $1,000 for the first time.
Currently an average NFL season ticket costs 72 dollars. The cost of taking a family of four to a game, including tickets, beers, hot dogs, soft drinks, parking and ball caps, rose 7.1% to almost 400 dollars.
“It is important to recognize that the cost of a ticket is only part of the overall cost of attending a game. If playoff tickets are reduced on the average by $15, that savings may in fact be offset by increased parking costs or otherwise find itself gobbled up by other game-day expenses.” David Carter
The NFL is one of the most lucrative sports in the world, but the global economic downturn is likely to see a drop in stadium revenues. However, television advertising may see an unexpected increase in response, as more fans stay home to watch the game.
Sporting Fact: Top NFL Player of 2008: LaDainian Tomlinson, San Diego Chargers
LaDainian Tomlinson, the 31 year old currently plays running back for the San Diego Chargers. Tomlinson, frequently called “LT”, set several records during the 2006 NFL season by scoring a league-leading 186 points. He received additional honors by winning the NFL’s Most Valuable Player Award and the Associated Press’ Offensive Player of the Year Award.
- Height: 5-10 Weight: 221 Age: 29
- Born: 6/23/1979 Rosebud , TX
- College: Texas Christian
- Experience: 8th season
- High School: University HS [Waco, TX]