6 Great Merch Ideas for Your Fitness Business

brand merch for gymsAre you looking to make some extra cash while promoting your new business? Merchandise is a great promotion tool and can not only spread the word about your business but allows you to establish brand recognition. If you are looking for some great merch ideas for your fitness business, then keep on reading!

There are many benefits to selling or using merch as an advertising tool. Investing in merchandise ensures that your brand can be recognized and allows you to build a loyal customer base. It increases direct sales and, when done correctly, can reduce your overall advertising costs. If you are new to starting your fitness career, it can be a great way to start promotion.

Water bottles

With a wide range of shapes and colors, water bottles are one of the most popular choices for fitness brands looking for promotion. Since everyone uses them, chances are your logo will make it to gyms, workplaces, and even the park. It’s the perfect way to ensure your business gets seen.


Custom clothing

Want your business to become a walking billboard? Custom clothing has so many different options that you’ll be able to find something for everyone. Not only that, but they have something that will suit all different budgets, making it perfect for new businesses that don’t have a substantial income yet. Check out RushOrderTees, to view their line of customizable clothing.

Armband phone holder

Another great piece of merch that is suitable for fitness lovers is an armband phone holder, for exercise purposes. Not only are they usable, but they are something most individuals would like to own. These can also be cheap to purchase in bulk, and you can be sure that they will make their way to gyms and fitness centers.

Duffle bag

Everybody needs a bag for the gym, so how about making sure it’s one with your logo on it? Duffle bags a great because they are large enough to fit a change of clothes, towel, and water bottle, making it the perfect exercise accessory.

Gym towel

Just like a duffle bag, a towel is required for anybody that visits a gym and uses their equipment. It’s part of gym etiquette and helps maintain a clean environment. You can sell these along with other related merchandise, or offer them as freebies to help entice customers to promote your business.

Hand sanitizer

Another easy to make and popular merchandise product is hand sanitizer. You can place your own logo easily on the label, and sell these at a reasonable price. It’s perfect for a broad audience and can be used in a variety of settings.


And there you have it! These were six merchandise ideas that you can use to promote your business. Remember, there are many benefits to using merch as a promotion tool, and there are different products to suit different budgets.

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