In July 2010 Peter Jones and Duncan Bannatyne bought in to Kirsty Henshaw’s healthy “ice cream” company. It is not actually ice cream but a frozen dessert which is much healthier than ice cream and only contains 100 calories per portion.
Kirsty Henshaw has developed a frozen dessert which is a dairy-free healthy alternative to ice cream. She developed it for her child who suffers from many food allergies. The company she founded was Worthenshaws.
Worthenshaws currently has 2 brands and 5 products available including Coconice Strawberry Frozen Desert and should see its products being distributed to the major supermarkets soon. They are low in fat (less than 3%) and has no sugar. The only sugars are those in the fruit extracts, so this is also a great low carb ice cream. Tesco will be stocking
Worthenshaws soon and you can order online here: www.tesco.com
Coconice Frozen Dessert
Coconice is suitable for Diabetics and is available in 3 flavours: Chocolate, Vanilla and Strawberry. Coconice meets the high standards set by the Vegan Society with no animal products at all.
Coconuka Frozen Dessert
Coconuka is made from Manuka Honey & Organic Coconut and contains Brown Rice Milk, Organic Virgin Coconut Oil, Echinacea and Active 10+ Manuka Honey.
Freedom Frozen Desserts
Freedom is the new product from Worthenshaws that will be on the shelves across all UK Supermarkers from September. Kirsty and Peter Jones announced the new product range this morning on GMTV.
It is called Freedom to represent the company philopshy fully, in that it is freedom from all unhealthy ingredients. It will be good for people with nut allergies, food intolerances, free from fat (or high fat), free from sugar and free from artificial ingredients. A pure, natural and healthy dessert as delicious as the finest ice creams.
Is It Ice Cream, Frozen Dessert or something else?
Ice cream contains dairy and often eggs as well as sugar. So, what is in Worthenshaws ice cream? Well, it is not actually an ice cream and the company do not market it as ice cream because it contains no cream. It is free from all the processed calories laden junk that is found in many ice creams today and contains natural ingredients only.
Worthenshaws is free from:
- Dairy (milk, cream)
- Artificial additives
- Brown rice milk
- Organic virgin coconut oil
- Sweet Freedom natural syrup
- Extract of apple and grape
Where Can You Buy Worthenshaws?
Although this is not mainstream yet, it is expected that with the guidance and influence of Peter Jones and Duncan Bannatyne it will soon be on the shelves in all major supermarkets later this year. Worthenshaws are already in talks with Tesco to introduce it to their 400 stores across the UK. Peter Jones has said that all major supermarkets will stock it from September and Duncan Bannatyne has introduced it to his health clubs.
Update (October 2011) we have seen Worthenshaws products in Sainsburys now.
Lose Weight with Worthenshaws Desserts
Although this product is not currently marketed as a weight loss ice cream alternative, it certainly fits the bill, as it contains almost not sugar, is low in fat and therefore has few calories. So you can eat a healthy dinner and not ruin it by consuming a calorie laden dessert.
As Worthenshaws desserts are low in fat and low in carbohydrates (sugars) they are also great for people trying to lose weight. If you replace your usual ice cream based desserts for Worthenshaws you will dramatically reduce the number of calories you consume during your meal. So do not think about Worthenshaws frozen desserts as being just for people with food intolerances, everyone can benefit from them.
Kirsty Henshaw was studying a Sports Therapy degree at Preston’s University of Central Lancashire before quitting the course to work full time on her business. Kirsty explains her decision to start a frozen dessert company:
“I realised there was nothing like Coconuka or Coconice on the market and took the plunge to establish my own, family-run business, selling a range of natural, pure and healthy desserts. I have worked so hard to get the company to where it is today, winning the award has really boosted my confidence and self-belief. I had no previous business experience prior to setting up Worthenshaws Ltd so I am very grateful for the support I have received from the business incubation team (at University of Central Lancashire). The one-to-one mentoring, access to training and networking opportunities are immense. It has been a scary, daunting and yet ever so exciting six months.“
She now has new business guidance from 2 of the top business entrepreneurs in the country. Well done Kirsty, maybe in a few years you will return to your Sports Therapy degree and develop a product to get us all fit too!