Action heroes are all the rage once again, but whereas during the 1980’s and 1990’s action heroes were restricted to bodybuilders like Sly Stallone and Arnold Schwarzenegger, today’s action heroes come in all forms, often well established actors that buff up to get into character. Daniel Craig as James Bond, Brad Pitt as Troy and [...]

[Read more →]

Today we are launching our Why Be Fat? campaign. During the run up to the holiday season we will be focusing on how you can lose weight and get fit. The Why Be Fat? campaign will look at the fun ways to get into shape, plus re-examine popular weight loss diets and take a look [...]

[Read more →]

Exercising is beneficial to our physical and mental wellbeing in several different ways. These benefits can be divided into three categories; Sociological, Psychological and Physiological.
Sociological benefits
There are social benefits gained from physical activity. Families and friends can enjoy spending time together doing some sort of physical activity - team sports are a great way to [...]

[Read more →]